Due to the increasing competition, search engine optimization has become an integral part of every website and blog. Search engine optimization ensures good reputation and more attention from users. Although it is true that traditional techniques and methods of search engine optimization still work, it can’t be ignored that Google and other search engine rankings are slowly moving towards a new paradigm. If you haven’t guessed it already, let us tell you that we are talking about social signals, better known as social networking websites like Facebook, LinkedIn, Google + and so on.
In the last few years, Google has been noticing some limitations to its ranking system. It has realized how some unethical marketers can easily exploit a perfectly good system. As a result, Google and other search engines have started considering social signals to distinguish ethical internet marketers and bloggers from the competition. This has proved to be quite beneficial for online marketers looking to improve their ranks with ‘white hat’ practices.
Power of Social Media Signals – A Basic Overview
These signals can help you in a lot of ways. However, there are two main areas where these signals are extremely useful. First of all, they can be used for Search Engine Results Page(SERP) personalization. Secondly, they can also be used as authority measures. When we talk about authority measures, these include favorites, likes, shares and so on.
Your website or blog is more likely to rank higher if people who favorite and like your content are more reputable on the internet. Google and other search engines have been using this method to validate your content as genuine and original. Moreover, these signals also tell Google, Bing, Yahoo and other popular search engines that your content is well-received by a general audience and it’s worthy of getting a good rank.
With these signals, Google is able to personalize Search Engine Results Page’s. People who recommend or tweet your content are more likely to receive your content higher in their search results. In time, your overall rankings will improve on popular search engines. SERP personalization gives you a chance to perform better in search engine optimization strategies if you get reviews from some real authors. Basically, this includes creating accounts and getting them popular on social networking websites like Google+, Twitter and Facebook.
Effectiveness of Social Media in assisting Search Engine Optimization
If you want an effective campaign for your blog or website, you need to create a powerful social existence. It will be able to assist you with search engine optimization. You need to gather original and popular content which should be beneficial for users and readers. You also need to get a huge number of fans on social networking websites like Facebook and Google+. You can simply post ads on these websites to get more fans. A backlink within the ad is also a good idea.
From now on, you need to incorporate social signals in your search engine optimization techniques to get best results. In fact, some people believe that social signals are going to replace many tools and techniques of search engine optimization in times to come. It will be better to prepare yourself for that time sooner rather than later.