Ensure the validation of the code of HTML W3C standards. It may be of minimal importance, maybe nothing, for placement in the Search Engine Result Pages [SERPs] of search engines (but you can’t be too careful). Using feeds on web pages is always a good idea. The feeds are nothing but a sitemap that is up to date. So they are recommended for use for optical SEO.
Use bullet lists. If the content of the web page includes one or more lists of text, use bullets and check the refresh rate of the page. If the web page has been designed to be updated, the update frequency is very important for its position in the SERPs of search engines. To frequent and it is ignored, too slow…and what’s the point?
The quality of outbound links matters. Ensure that outbound links from your site to point to quality sites making sure that the anchor text is related. Among other things, these links are used to indicate to the search engine spiders the community it belongs to our website and what is its theme. The outbound link should gradually increase in importance over time. Remove those that are no longer working.
Content is King – Did you know that?
Search engines love quality content. It is essential to provide users of a site some quality content. It is the best guarantee of traffic. Consider the presence of the robots.txt file. Although there are web pages to hide the spiders, it is useful to include a robots.txt file (as empty). This is to avoid having to log an error message for file not found every time a spider visits your site and look for the robots.txt file.
PDF optimization of the website is a good way to go. Like images–even the PDF of the pages are optimized for search engines. Specifically, fill in “Title”, “Author”, “Subject” and “Keywords”. It is often the placement of a PDF that is seen up in the SERPs of search engines (Search Engine Results Page). This has a side effect of trickling a little bit of traffic back to your website.
Beware of the organization of your journalistic content and its affect on SEO. It is important, from the point of view of the user, use the inverted pyramid method to create the contents part of the web page. From the point of view of search engines, this results in the use of titles H1, H2, H3 etc.
The number of slashes in the URL of the web page does matter. Do not abuse them; do not put too many slashes in the web page. It’s controversial, but it seems that too many slashes penalize your ranking in search engines.
Have a menu navigation that consists of links from link text instead of images. It’s definitely an advantage in order to appear higher in the SERPs of search engines. If you want to use images then consider their use on pages that you don’t want to rank too highly, such as the checkout page. This is better than using a no-follow instruction on the checkout page. The main page (home) of the website is often the one that receives many internal links. It is very important for positioning on search engines.
Put keywords in the tags on your HTML code. Their relevance does virtually nothing for SEO optimization; the same argument made for the Meta keywords tag. However, it is common sense to fill them in for in case the rules change again.