It takes a while to build a following on Facebook or on any other social networking site, as success does not come overnight. However, there are some techniques following whom you can speed up the process. Applying these marketing strategies is sure to bring the desired results to your Facebook page, which in turn will increase the traffic of your web page.
Reason for Choosing Facebook as Your Marketing Platform
One of the main intentions behind advertising on Facebook obviously is to get maximum traffic to the desired website. Each one after launching a product on any social network wants to get as much traffic as possible in shortest possible period. You advertise your product on Facebook so that it can come into notice of a big subscriber base. The exposure your product will get on Facebook is definitely the best it can get, as Facebook is the leading networking site. Anything put on it goes viral. The only thing you need to do is to design your page so that it is noticed easily.
Techniques to Maximize Traffic on Facebook
It is a fact that without active following your Facebook page will die. To get a great following in little time you need to follow the following few steps. These tested techniques are sure to get instant attention of the people.
– Create an interesting and engaging page: Create a page that is not only attractive, but also engaging enough for the visitors. Put all the information relating to the product. Try to be as fair as possible while providing the details of your product and brand. Add your photo as people want to see the person to whom they are interacting. Make the logo of your brand as your background image. This creates a separate identity and connects well with the users.
– Be precise in posting interesting content: Once you are done with creating your account, start loading interesting product related contents to it. The idea should be to draw attention of the people and keep them engaged to your page. The content may be in the form of photos, videos or other posts. The page should not be boring. It must be informative.
– Try to utilize the social plug-ins and third party sites wherever needed: A recent study shows that people who visit third party sites through Facebook spend more time on those sites as they provide in-depth information. Facebook social plug-ins is free to use, but still are the most underutilized ones. This plug-ins has the capability to keep the user engaged for more time. They act as a platform that create a deeper level of engagement and drive traffic back to the main application. Third party sites and plug-ins are the easiest and quickest ways of marketing your brand through referral traffic.
– Donate an amount as charity to any reputed trust whenever a user likes your page: While it is good to make a charity, it is even better if it gets you the much-needed attention on social networking site like Facebook. All you need to do is pledge an amount to charity with every like you get. This is one of the best ways to get huge fan base in minimum time. This will not only increase your fan base but will also create a trust in your brand.
Be active and do not forget to add your URLs in short: Try to be precise with your posts. You must know what to post and when. Never forget to add the URLs of your site. Keep the size of your URL shortest so that the user can remember it. Try to be as active as possible as continuous interaction is a proof that your company or brand is not bogus.