Top 12 Twitter – Social Media Marketing Tools

By | October 31, 2012

There is no denying how valuable Twitter marketing has become for bloggers. But there is an issue many businesses face: what Twitter marketing tools will best serve my needs?

There are hundreds, if not thousands of tools, apps and software on the market, with new ones entering daily. Deciding on which to use can be an overwhelming task in itself.

Top 12 Twitter Marketing Tools for your Social Media Marketing

As someone who has tried and tested hundreds of tools in an effort to find the right one for my own blog, I thought I would lend you a hand by bringing to you the 12 top Twitter marketing tools I’ve come across.

 SocialPointer

SocialPointer allows you to track and monitor social mentions and respond in real-time. Find potential audiences, listen to what your competitors are saying, and get immediate feedback about your brand and blog.

Twitsprout

Twitsprout presents you with a nicely designed dashboard of your most important Twitter facts. It’s updates system centers on your activity so you’ll receive alerts when retweets or followers are changing at an unusual rate.

Twitalyzer

Twitalyzer provides you with  a complete overview of your Twitter account through a range of numbers and visuals. Twitalyzer also gives you access to additional metric points and reporting data for those who require more detailed information.

TweetStats

This is a simple tool graphing your Twitter statistics such as tweet density and tweets per month. It also works as a great competitor analysis tool allowing you to monitor other Twitter accounts to compare your effectiveness against theirs.

Hootsuite

With Hootsuite, you can manage multiple social accounts for the major social sites including Facebook, Twitter, Google +, LinkedIn and YouTube.  You’ll have all the basics you need to effectively manage your social accounts from one platform. Great for those who want to see all their engagements in one main dashboard.

TweetDeck

Tweetdeck’s layout is identical to that of Hootsuite’s and performs much of the same functions. You can schedule and post updates across multiple platforms simultaneously, respond to engagements, monitor keywords in streams and more.

SocialMotus

SocialMotus is a free social management platform allowing users to effectively manage, build and measure their social communities. You can access team workflows, priority messaging, tracking campaigns, leads discovery and more.

TwitterCounter

TwitterCounter gives you a clear overview and graph of your Twitter stats. You can compare the number of followers, friends and tweets of your Twitter account over a period of time.

Topsy

Topsy is another social media search engine searching content published on Twitter and the web and sorts them by relevance or date in real-time. You can type in any important keyword to monitor including your blog, brand and name.

FollowerWonk

Followerwonk sorts  your followers into different groups so you can more effectively engage with them. Key features include Twitter analytics, follower segmentation, social graph tracking, and time when users are on Twitter.

Sentiment140

This offers you basic sentiment analysis of your Twitter account for any important keyword you search for. While it only shows you whether tweets are positive or negative, it good for quickly determining the general attitude towards your blog.

TwentyFeet

TwentyFeet quickly provides you with an overview of your activity across multiple social networks including Facebook. They aggregate metrics from different services and gives you the full picture of what happens around you on the web.

That’s my list of the top 12 Twitter Social Media Marketing tools for bloggers. Do you have any tools you want to recommend? Let me know in the comments below!

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