3 Important Elements in Digital Marketing Strategy of 2015

By | January 4, 2015

Internet usage for online information is increasing everyday around the globe. There are millions of active internet users who go online and use the internet at least once a week. Average time spent every week by users in the online medium is at its historic high.

All this points towards strong growth of digital usage in 2015. Speed of innovation in localization and personalization will fuel significant part of this growth. Initially internet was used for only business purposes. Well to some extent this is still the same, however nowadays, it is being used to achieve various other objectives like gathering information, performing online marketing activities and lots more.

This mode of communication is now an inseparable part of our digital marketing strategy. In order to make the best use of the online world, there are 3 important elements that one needs to know for doing online marketing in 2015:

Website: Your website is your best yet absolutely non performing asset in creating branding on the net. It is one of the most significant tools that are in your control that you have managed to ignore most. In today’s busy time, an average surfer gives you about 15 seconds. If you are able to show him/her what he/she is looking for, there is a good chance that the surfer will stay at the site for another 3 to 4 minutes.

Search Engine Optimization (SEO): This plays a very important part of your website. I would like to ask how many of you have purchased a service provided by many service providers called SEO?
This helps to increase the traffic to your website and help to increase business as this will bring potential customers to your website. For people who are not familiar with this phrase, SEO is a commonly used technique to ensure that your website gets listed in the first 2 pages of any search engine result (SER). It has been shown by various researches that first 2 pages of search engine result get majority of the traffic. No service provider in the world can guarantee listing in first 2 pages of the search.

This can only be done by specialized search engine companies like Google, Microsoft, Yahoo and so on. In order be in the top two pages, a website requires high traffic, PPC Marketing and well structured website.

Domain Name: One must understand what is the most important thing that makes others remember you? The most important factor is the name. Similarly Domain name of your website is an important factor which will help to increase traffic to your website. One must ensure that while selecting domain names is know the keywords related to your products and services people are searching for and embed them in the domain.

People have less time for day-to-day activities and in order to ensure that you leave an impression in that less time, business have to come closer to the customers. This can be done with having online presence. It is also equally important that we take the help from a company who has good experience in setting up the right website. After all a good website will help in bringing in more prospective customers for your business and thus more profit for your company.

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