You will find many companies as well as individuals who offer online marketing services. You may come across people who call them online marketing experts. Many people look for online marketing experts to promote their businesses. However, before hiring online marketing experts you need to know what they can do for you.
- Create a WordPress website
- Develop Google AdWords campaign
- Plan and execute search engine optimization strategies
- Set up Google Places page
- Run email marketing campaign
- Create Facebook Page for your business
All these things are important. But you need to understand whether they know the aspects directly related to online marketing?
Can they help you to decide:
- Who is your target market?
- How to reach your target market?
- Which online marketing technique will be ideal for your business?
- How customers search for a product or service?
- Which strategies and activities will be successful for promoting your business online?
Before you avail the services offered by an online marketing expert, check whether he or she asks you the following questions.
Do you already have a marketing plan that includes online marketing?
Having a marketing plan is crucial for each and every business. It should be precise, focused and should develop as your business grows. Online marketing is nothing but executing marketing plans using the Internet and social networking sites. If your existing marketing plan doesn’t include online activities you need to upgrade the plan immediately.
What is the aim of online marketing?
It is crucial to understand what you are trying to accomplish through online marketing. Do you wish to build a mailing list or increase brand awareness? Do you want to cultivate customer relationship for future or drive inbound leads? Answering these questions are important to understand the goal of your online marketing efforts.
Who is your target audience?
Online marketing strategies can be planned and implemented only when you know who is your target audience. The strategies will differ on the basis of your target audience. For example, if your business is all about fashionable clothes and the young generation are your target audience, you can utilize Facebook for promoting your business. However, if you sale corporate accessories, LinkedIn can be the right platform for you to choose.
What are the right keyword phrases for your business?
You must understand how consumers search online for a product or service. You need to create a keyword phrase list accordingly. For example, if your business is about canopy, your target market will use key phrases like canopy, awning, sun shades, patio canopy and so on. Search Engine Optimization activities can be run effectively only after creating the key phrase list.
What are your resources?
Several things can be done to promote your business online. However it depends on your resources to a great extent. The amount of time and money you can spend for online marketing will determine how effective the result will be.
When an online marketing expert asks you this question, you can be assured that you have come to the right person who can develop special online marketing strategies for your business.