So, you’ve got this great website right? That much is done, and now you’re ready to move your targeted product keywords in the search engines and get more sales! Well, maybe not so fast… Before you spend your valuable time and energy tying to build Search Engine Optimization value offsite, you might want to consider your onsite optimization first. Take a look and make sure you’ve done everything below – otherwise, finish your fantastic site design, and then worry about offsite SEO!
Optimizing Basic On Page SEO
- Optimize your Page Header text to best affect your Search Engine Optimization
This means, if you have a page about iPod Skins, the page header should never be something like “Other Useful Things for your iPod.” What a waste of opportunity this is. You want the search engines crawling the web to identify your page headers with the core content focus of the page – and the terms you want to move ranking for. The best page header for this might be something like “Awesome iPod Skins that Rock!” or “iPod Skins for Every Style.”
- Keyword Balance
Again, in the page copy of your product page, make sure to use the keywords you want to move. This is a delicate balance between featuring relevant industry keywords, and making the text legitimate and readable (i.e. – not obviously geared for a robot to crawl.) The Google Keyword Tool is excellent for identifying relevant keywords to include and get Search Engine Optimization benefit. Find good relevant keywords, and get them in you page copy!
- Internal Linking
Give yourself your own link benefit! Any chance you get to link internally from one of your landing pages to another, you’re showing the search engines that you are your own best reference. Now, this won’t benefit you if you spam yourself with internal inks that don’t have any Link Relevancy. Make sure the references you build into your copy are give actual relevant benefit if someone chooses to click through and check out the other page. Example: “if you like iPod skins, you’ll probably love our leather iPod cases!” That’s a great internal link. This is not: “if you like iPod skins, you might want to purchase some car stereo equipment!”
Outbound On Page SEO Tips
- Anchor Text
Anchor text is the literal text phrase used in a text link. In the phrase “Check out this awesome jeep video,” it’s the words “awesome jeep video.” That is actually pretty decent anchor text. An example of some bad anchor text for the same link would be “check out this videoof a cool jeep.” Never, ever do use something like that for anchor text. When you’re creating your internal links, or getting offsite inbound links (we’ll get to that later,) you always want relevant keyword anchor text!
- Title Tags
Your title tags identify your page in the search engine, and will display in your browser window. If you’re building your site with a program like Word Press, depending on the version, it will automatically populate a page’s title tag with the most obvious Page Header. While this may be good enough, don’t let your default program design your Search Engine Optimization strategy! On the back end of any page you design, look at the beginning of the HTML for the title tag. It will look something like this <title>This is Your Page Title Here<title>. What do you want that to say? Perhaps you’d rather it describe the page, than simply list the page header? Perhaps you’d like to include a different keyword than your default program selects for you? Either way, pay attention to your title tag, as it’s the most obvious and important meta tag you can easily alter.
- Move offsite…
Now that you’ve taken some basic actions to create an onsite page structure that optimized results for your targeted keywords, you’re ready to move offsite and make sure the rest of the web is targeting those same words. That’s another story! Keep an eye out for the next chapter on Article Creation!