How SEO Freshness Factor can Boost Rankings

By | December 1, 2012

SEO Freshness has become an important factor in 2016. In blogging, there are no hard and fast rules. This medium can be used in whatever manner you prefer to share with your readers and subscribers.

However, if you’re trying to make more of an impact online, the consistency of your posts is very important. The more your readers rely on fresh information from you, the more they are going to visit your site. So how does this work? When do people typically check for new posts on blogs? If they know they can visit your site or will be receiving notification of a new post, it will increase readership and sharing on social media.

Typically, the best schedule is either once a week or every two weeks, depending on your subject material. This is enough time to have new information that is current and relevant, and yet often enough to lead them through a step-by-step process. The more this information is shared, the more it’s going to be picked up by the search engines.

When your site is constantly being updated, and search engines identify this, they realize that it’s likely more relevant to their users. When this happens, you start to get better rankings on search results and search pages.

Google freshness update - how it can help seo rankings

Image Source: optimum7.com

The site itself as a search engine result will also benefit from consistent and often updating. This is where consistency really makes a difference, because the more you update your site, the more information is available to the Internet audience. The search engines pay attention to this and see this as an “active” source of information. If it keeps finding new information every time it comes back, it will keep coming back!

However, if you only update it once a month or every two months, you’re not only going to lose readers, but you might lose search engine rankings as well. This could ruin everything you’ve worked hard for, including setting up the blog in the first place. In order to maintain an online presence, you have to be active and present. Others are happy to take your place if you allow them, and there is no shortage of online competition.

It’s very important to keep this in mind with frequent blogging as it will motivate you to stay on top of it. If it helps, you can monitor your search engine status and increase Alexa rank ratings to see how you’re progressing. By keeping statistics on these blog updates, you can see what your readers are paying more attention to.

These are just a few reasons why frequent blogging can affect your organic rankings, and it is a big part of your virtual presence. Stay up to date, increase followers and subscribers and you’ll have a site that generates lots of traffic!

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