How to define Social Media Campaigns for Tech Companies

By | April 26, 2013

Social media and public relations strategies employed by various industries tend to differ, and it’s vital for a company in the tech sector to approach these facets of marketing from an intelligent angle. Social media campaigns should be designed from the point of view of the customer so that valuable connections with other businesses and clients can be formed. The social media projects and games used by a toy company differ from those best utilized by a tech company, but the basic approach to figuring out how the customer thinks remains the same across many industries. Intelligent social media marketing strategies start and end with the client. Vital questions asked during social media planning include:

What do Social Media Campaigns help customers to know about the company?

A company should seek to share information about products and services, but should avoid sharing absolutely everything about the business. Sometimes a brief history of the company might be valuable in a press release, but posts on the company’s blog or social media page require a different type of information. Customers want to know what’s new and upcoming for the company and social media posts should reflect this newness and immediacy of information sharing.
What type of contact do customers want with the company?
Some companies require a significant customer service group to deal with client issues. Providing such personnel through standard channels like email, chat, and telephone communication remains important. Other businesses, and especially those within the tech sector, would probably have technologically competent clients and would need to offer a different and more direct type of contact to clients. Posting solutions to common questions on a blog would suit technology clients very well as the information would be available without delay.
Where do customers spend their time online?
Understanding the audience for an advertising campaign has long been a vital part of any marketing push, but truly understanding how clients act when they are looking to make a purchase creates the most intelligent social media campaigns. For example, sometimes a client might want independent confirmation regarding a company’s products while other types of buyers might want to go directly to the source for more information.

How do competitors approach Social Media?

The team responsible for a social media campaign for instance should be well aware of what goes on at other similar companies. This means regularly reading competitors’ blogs, knowing what is on their Facebook feed, and keeping an eye on new developments. Such knowledge will not only provide a competitive edge to any company, but it will also offer some ideas on what works for social media and what doesn’t work. This can save a company time and money when it comes to planning a social media strategy.
Defining the Social Media Plan and Sticking with It
Making intelligent choices with social media takes research and time for implementation, but the worst thing a company can do is lack focus and discontinue social media efforts. Smart marketing means consistently posting on social media sites, keeping up with blog posts, and being in front of the client with new information on a regular basis. No matter what type of customer a company possesses, the need for information from all types of buyers is immense, and technology companies must keep the content rolling. A social media plan requires consistent implementation, updating, and attention.

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