Top 10 Tips For Developing Online Brand Engagement on Facebook

By | July 4, 2013

Many businesses have a Facebook page in order to connect to audiences better and more frequently. However, if your Facebook page isn’t engaging, it will fail to attract any worthwhile amounts of attention for your business.

Here are ten tips for developing better engagement on Facebook.

Be Different

If you really want your Facebook page to be engaging, you need to make it engaging. No one will care about your business’s Facebook page if it has nothing different to offer. One of the best ways you can make your Facebook page unique is by having a creative design.

Personalized Landing Pages

A great way to increase engagement on Facebook is by having personalized landing pages. On Facebook, you can have different landing pages for different types of users. For example, if a user has never been on your Facebook page before, they should land on a page that gives a little information about your brand. The Wall of your Facebook page should never be the landing page for new users.

Giveaways

A great way to increase the presence your business has on Facebook is by hosting giveaways frequently. Long-time customers of your business won’t need giveaways to join your fan page, but giveaways will help you attract new customers, which is what really grows a business.

Contests

Along with giveaways, contests are a great way of engaging your fans. Of course, there should be prizes, such as coupons, gift cards, and products from your business.

Be Persistent

Don’t expect your business’s Facebook page to be bustling with activity if you only visit it a few times a month. Post at least five times a week, and if you don’t have to do that, hire someone to do it for you.

Ask Questions

A great way to increase engagement is by ending most of your posts with a question. For example, you can ask your fans for suggestions and feedback on how to improve their products.

Big Profile Picture

The profile picture of your business’s Facebook page should be as large as possible. It should ideally be a picture of your company’s logo. Having a large profile picture for your business’s Facebook page will help a lot with branding.

Internet Marketing

If you’re not good at marketing or don’t have the time to market, you can hire the services of an internet marketing service, such as OrangeSoda at orangesoda.com. They’ll get lots of traffic to your Facebook page in no time.

Publish at the Most Active Times

Before you will be able to do this effectively, you will have to have had the Facebook page for some time. Analyze your traffic to figure out the time span where your page is most active and only post during those times.

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